這是一個殺蟲水的廣告。
A. Good
B. 廣告都是沒有很直接的道出產品的功效如何強勁，而是透過圖像和文字的配合從側面襯托產品的殺蟲能力之強，使捕繩草也沒辦法找到食物。這廣告最厲害的地方就是觀眾必需懂得圖中是什麼植物,然後再留意它手上抗議的字牌，才會看懂其內容。
C. Indirect Headline
D. 這個廣告透過擬人，借用捕繩草會捕食昆蟲的特性，比喻因為有強敵(特效殺蟲水)的出現，使它本來捕蟲的工作都失去了，因此拿著紙牌抗議起來。
E. Headline就是整個廣告中的關鍵，”will work for food”的意思就是會為食物而工作，由於圖像裡拿起寫有此字句的紙牌是一稞捕繩草，因此Headline和圖像的配合就得出了捕繩草因殺蟲水而導致失業的情況。
Nice~
Becase the headline give the message so passively, but audioes can still get it in a second=]
Having passive headline makes the ad more interesting!!
Indirect headline.
play with words.
Giving them a break is just like fire them~haha~
Nice~
all curves. no calories 其實都係講緊飲我,妳會slim,會有曲線會好靚,好sexy,好似個coke樽禁sexy!!
從no calories,講出benefit.
而個all curves 襯個no calories,營造一個對比的效果.看上去又整齊d~
direct headline.
rehortiol, the bottle ,your body.
the bottle just looks like a sexy body.
fair=]
精而簡,very powerful…�� just when it is show with the image.
如果只看圖,觀眾也會明白內容…
這個headline的作用看起也不大.
相反,如果只看headline,不看圖…甚至會覺得老土俗氣…
direct headline
Playing with the “powerful”.
That is so powerful that can helps robber~
A.好
B. HEADLINE簡潔清晰
加上構圖有趣同有創意
C.THE COMMAND HEADLINE
D.用CAUSE AND EFFECT- TELL THE EFFECT IF DON’T DO IT
E. 如果只是看HEADLINE.是不會知道要stub什麼
加上圖就會明白個中意思 . 所以2者是要一起看的 , 不可分開!
a) I think the headline is good.
b) Because this is a good metaphor.
c) The type of headline is the indirect headline.
d) The technigne of the hradlinr is headline twist.
e) 係headline後面用左red color做底,令headline出d, 唔會忽略..
A.好
B. HEADLINE簡潔易明 , 加上構圖令人覺得好奇吸引
C.THE DIRECT HEADLINE
D.用ELIMINATE既手法表達眼睛的重要性
E. 如果只是看HEADLINE..給予人的印象很低
因為我們都知道眼睛是重要的 , 但加上圖就會加強震撼感
從另一方面想: 沒有眼睛的後果 .
POWERFUL VISUAL+ UNDERSTATED HEADLINE =GOOD 🙂
The headline is “The meat shop, stop child trafficking.” I think this is command headline.
When I saw this sentence “stop child trafficking.” I can know the concept of this ad clearly.
I think that this ad want to bring out that child trafficking as common as buy meat in market so “stop child trafficking!”
Two ads are talk about same thing.
The headline of first ad “你能長到甚麼高度?” and the second ad ” 你能亮到甚麼程度?”
These are question headline.And the meaning is your creative can grow to what level, glitter to what level.
The ad for World Health Organization advocacy against smoking.
The headline “Congratulations, you’re 37mm closer to cancer.Cancer cures smoking.”
I think this is the direct headline. This ad told us Cancer cures smoking directly and present the idea clearly with the image.
994copyblog's Blog 